History Brings Swamps to Life in New York City - Event Marketer

History "Swamp People" NY Exhibit

History Brings Swamps to Life in New York City

Since History (formerly known as The History Channel) couldn’t take New Yorkers to a swamp in Louisiana, the network instead brought the swamp to life at New York City’s Chelsea Market to promote the third season of its series, “Swamp People.” The Swamp in the City activation converted a 5,600-square-foot space into a swamp filled with live alligators and turtles. The environment was complete with 6,500 gallons of water, live cypress trees and more than 1,000 live plants indigenous to Louisiana. The experience, in partnership with Louisiana Tourism, also included artisans, craftsmen, musicians and food representing Louisiana culture. Agency: Civic Entertainment Group, New York City. Build: Bottled Ocean, Orlando.

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