Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Content and Gameplay Collide in OMEN’s Virtual Esports Event CES 2018: Honda Showcases the Softer Side of Robots PepsiCo Elevates Food Sampling with New Kitchen on Wheels Day of Drones Helps Mountain Dew Elevate Drone Racing