Heineken 'Shushes' New Yorkers in US Open Stunt - Event Marketer


Heineken ‘Shushes’ New Yorkers in US Open Stunt

Heineken generated buzz in the days leading up to this year’s US Open with a stunt in Union Square (one of New York’s busiest thoroughfares). The experiment was a take on the tennis tradition of umpires “shushing” stadium crowds. Brave consumers were tasked with climbing up on an umpire stand to silence the crowds via a microphone and loudspeaker hook-up in order to win tickets. More on Heineken House at the Open, here.


WATCH—Heineken Challenge: How Hard Is It To ‘Shush’ New Yorkers?


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