Grassroots Events: HGTV Throws Block Parties For ‘Restore America' - Event Marketer

Grassroots Events: HGTV Throws Block Parties For ‘Restore America’

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HGTV is using events to complement its Restore America PSAs which
highlight building restorations the network has done in cooperation
with The National Trust for Historic Preservation. The network is
hosting block parties for communities in markets where the projects
have taken place.

 

The first of three scheduled parties took place Saturday in Savannah
GA. The six-hour event features two activity tents. In one HGTV host
Danielle Hirsch demonstrates paint techniques and adults can create
address signs for their homes. In the other children can create wind
chimes and learn how to plant trees. HGTV also runs loops of its
programs and distributes collateral branded shoulder bags seed
packets water bottles and t-shirts. Events also feature local
entertainment; Saturday’s stop will include a performance by the
Savannah State University Choir.

 

“We think the block party is a great way to have a local presence and
to let our viewers and the potential viewers we hope to reach touch
HGTV in a tangible hands-on kind of way ” Brian Hurt marketing
manager for HGTV told Buzz. “It also gives us the opportunity to put a
personal face on some of our talent and to help energize the
community.”

 

The other block parties are scheduled for Baltimore June 10 and San
Francisco Sept. 16. Agency: Mobile Media Enterprises Atlanta.

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