Generate Web Buzz Pre-event - Event Marketer

Generate Web Buzz Pre-event

 
As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these handy links to help you get started building your own branded Facebook and YouTube pages. Check back again for more expert insights. We’ll post ’em as we get ’em.

Facebook
Facebook can be an effective tool for building pre-event excitement and for sustaining the post-event conversation. If you have a savvy IT department ask them to integrate the Facebook platform into your own proprietary website. Here’s how it works: http://www.facebook.com/business/?platform

If you’re more of a low-tech do-it-yourself-type follow the instructions to build a Facebook page on behalf of yourself and your event. Here’s the best place to start:
http://www.facebook.com/business/?pages

YouTube
Anyone can create a YouTube channel but to make it a branded portal for your company’s content follow these handy tips:
http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=57963

Thinking a contest to boost interest in your channel? Paid YouTube advertisers have their channels featured on the site’s Contests page but you can run unofficial contests for free by creating a Group. Here are the details:
http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=72693

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