Gamified: Inside the Air Force Performance Lab - Event Marketer

Airforce Performance Lab

Gamified: Inside the Air Force Performance Lab

To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized mobile tour yet. Designed to highlight career opportunities, the Lab has activated eight times since its launch on May 18. And after visiting air shows, schools and other events, the tour will wrap Nov. 12-15 at the NASCAR Quicken Loans Race for Heroes 500 in Phoenix. For the full story, click here.


WATCH—The Air Force’s Most Personalized Tour Asset To Date


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