Fourth Quarter Roundtable

The fourth quarter of 2010 represents a perfect storm of sorts. Not only are marketers wrapping up summer programs and launching fall efforts, they’re preparing for end-of-year measurement and 2011 strategic planning. Oy. For our last editorial roundtable of the year, once again sponsored by George P. Johnson (gpj.com), we assembled a group of b-to-b marketers to discuss what’s up, what’s happening and what’s on their minds. What we heard, and what you’re about to read, is that the event and trade-show game is getting sharper, spending is loosening up for some and tying it all together with online, social media and other tools is no longer optional—it’s all required now. As we look to 2011, marketers are taking a line item by line item look at this year’s results and using that analysis to plan out next year. Budgets are under fire as always, but the events and trade shows that generated a return in 2010 are being given the green light for a return engagement next year. Your b-to-b editorial roundtable begins now. Oh, mami!

Roundtable Participants:
Pam Brickley
Director-Corporate Identity, Boston Scientific

Taryn Corbino
Trade Show Manager, ­Thermo Fisher Scientific

Ken Dec
Exec. Director-Client Services, George P. Johnson

Lucy Flynn
VP-Global Marketing, Raytheon

Jenna Lyons
Trade Show and Events Manager, SeaChange

David Michael Rich
SVP-Strategy/Worldwide, George P. Johnson

Brad Rinklin
VP-Global Marketing, Akamai Technologies

To download the conversation, click here.

EM