Exhibits: Napster Spices Up DigitalLife With Burlesque Shows - Event Marketer

Exhibits: Napster Spices Up DigitalLife With Burlesque Shows

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Napster used a burlesque-themed exhibit featuring dancers performing every half hour to lure guests to its exhibit at this month’s DigitalLife consumer electronics show in New York City. The exhibit open to guests 18 and over tied in with a steamy microsite featuring an exotic dancer that the company is using to promote its Napster To Go portable music service.
 
“We wanted to tie our current marketing elements together and we decided that the best way to do that was to take the video off of the web and bring it to life at the show ” Becky Farina the brand’s manager-corporate communications and p.r. told Buzz.
 
The 20-by-20 foot enclosed exhibit featured a runway and stage area for the performances and lounge furniture where consumers could relax and check out the show. Attendees could check out Napster To Go on demonstration kiosks in the exhibit. The brand hired bouncers and security to check visitors’ IDs. Agency: Grand Central Marketing New York City.
 

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