Ex Award Winners Announced

 WINNER 2010 GRAND EX AWARD

Campaign: Cisco Live! 
Client: Cisco

2010 EX AWARD WINNERS

Best Mobile Marketing Program (Consumer) 
Campaign: Fresh Faces Tour

Client: Clinique 
Agency: MKTG

Best Mobile Marketing Program (B-to-B) 
Campaign: Health Across America

Client: McKesson 
Agency: emg3

Best Activation of a Sports Sponsorship 
Campaign: Twilight

Client: Sony 
Agency: Smartfusion

Best Activation of an Entertainment Sponsorship

Campaign: American Idol 
Client: Ford 
Agencies: JWT Team Detroit, House Party

Best Activation of a Cause Sponsorship/Tie-in

Campaign: Aquarius Spring! Road Trip

Client: Coca-Cola Co. 
Agency: ignition

Best Mall Event Program

Campaign: Little Movers

Client: Kimberly-Clark 
Agency: Xclamation Marketing

Best Multicultural Event Campaign

CampaignL FamFest 
Client: Burger King 
Agency: Legacy Marketing Partners

Best Nightlife Marketing Campaign

Campaign: Smirnoff Experience 
Client: Diageo 
Agency: Mosaic Experiential Marketing

Best Pop-Up Store

Campaign: The Motel No Tell

Client: Nike 
Agency: NRG Marketing

Best Retailtainment Event

Campaign: Fragrance Gallery

Client: SC Johnson 
Agency: OgilvyAction

Best Press Event

Campaign: Art of Progress 
Client: Audi 
Agency: Siinc Agency

Best Production of an Event (B-to-B)

Campaign: SpaceShip Two Unveiling 
Client: Virgin Galactic 
Agency: Group Delphi

Best Production of an Event (Consumer)

Campaign: New Year. No Limits.

Client: Red Bull 
Agencies: Blue 3 Productions, 775 Productions, Dan Herron

Best Single Venue/Market Event (Consumer)

Campaign: Make-A-Messterpiece 
Client: Procter & Gamble

Agency: Gigunda Group

Best Single-Venue/Market Event/Meeting (B-to-B)

Campaign: Vodafone Night Live! 
Client: Vodafone 
Agency: Global Events

Best Multi-Venue Event (Consumer)

Campaign: Adrenaline Tour

Client: Hyundai 
Agency: Jack Morton Worldwide

Best Multi-Venue Event (B-to-B)

Campaign: Jazz Festival Series

Client: CareFusion 
Agency: The Exordium Group

Best Proprietary Property (Consumer)

Campaign: NERF Dart Tag League

Client: Hasbro 
Agency: Vivid Marketing

Best P.R. Stunt

Campaign: Snickers Bar Hunger 
Client: Mars 
Agencies: Weber Shandwick, Synergy Events

Best Integrated Trade Show Campaign

Campaign: Frankfurt Auto Show 
Client: Volkswagen 
Agency: Vok Dams

Best Vehicle Design (Less than 18 wheels)

Campaign: Flipped Out 
Client: Ben & Jerry’s 
Agency: In-house 
Builder: Turtle Transit

Best Vehicle Design (18 wheels)

Campaign: Camel Showcase 
Client: RJ Reynolds 
Agency: Media Star Promotions 
Builder: Craftsmen Industries

Best Trade Show Exhibit or B-to-B Environment

Campaign: Frankfurt Auto Show 
Client: Audi 
Design: Schmidhuber+Partners

Builder: Metron

Best Consumer Environment/Exhibit

Campaign: Motel No Tell

Client: Nike 
Agency: NRG Marketing

Best Green Event/Trade Show Campaign

Campaign: Aquarius Spring! Road Trip

Client: Coca-Cola Co. 
Agency: ignition

Best 100% Virtual Event/Expo

Campaign: Global Sales Experience (GSX)

Client: Cisco 
Agency: George P. Johnson

Best Hybrid Live+Virtual Program

Campaign: Cisco Live!

Client: Cisco

Best Event-Related Web Site or Portal

Campaign: Fiesta Movement

Client: Ford 
Agencies: JWT Team Detroit, Action Marketing Group, Undercurrent

Best Use of Technology

Campaign: Project Supercar 
Client: U.S. Air Force 
Agency: GSD&M

Best Use of Social Media

Campaign: Fiesta Movement 
Client: Ford