Ex Award Winners Announced

WINNER 2010 GRAND EX AWARD
Campaign: Cisco Live!
Client: Cisco

2010 EX AWARD WINNERS

Best Mobile Marketing Program (Consumer)
Campaign: Fresh Faces Tour
Client: Clinique
Agency: MKTG

Best Mobile Marketing Program (B-to-B)
Campaign: Health Across America
Client: McKesson
Agency: emg3

Best Activation of a Sports Sponsorship
Campaign: Twilight
Client: Sony
Agency: Smartfusion

Best Activation of an Entertainment Sponsorship
Campaign: American Idol
Client: Ford
Agencies: JWT Team Detroit, House Party

Best Activation of a Cause Sponsorship/Tie-in
Campaign: Aquarius Spring! Road Trip
Client: Coca-Cola Co.
Agency: ignition

Best Mall Event Program
Campaign: Little Movers
Client: Kimberly-Clark
Agency: Xclamation Marketing

Best Multicultural Event Campaign
CampaignL FamFest
Client: Burger King
Agency: Legacy Marketing Partners

Best Nightlife Marketing Campaign
Campaign: Smirnoff Experience
Client: Diageo
Agency: Mosaic Experiential Marketing

Best Pop-Up Store
Campaign: The Motel No Tell
Client: Nike
Agency: NRG Marketing

Best Retailtainment Event
Campaign: Fragrance Gallery
Client: SC Johnson
Agency: OgilvyAction

Best Press Event
Campaign: Art of Progress
Client: Audi
Agency: Siinc Agency

Best Production of an Event (B-to-B)
Campaign: SpaceShip Two Unveiling
Client: Virgin Galactic
Agency: Group Delphi

Best Production of an Event (Consumer)
Campaign: New Year. No Limits.
Client: Red Bull
Agencies: Blue 3 Productions, 775 Productions, Dan Herron

Best Single Venue/Market Event (Consumer)
Campaign: Make-A-Messterpiece
Client: Procter & Gamble
Agency: Gigunda Group

Best Single-Venue/Market Event/Meeting (B-to-B)
Campaign: Vodafone Night Live!
Client: Vodafone
Agency: Global Events

Best Multi-Venue Event (Consumer)
Campaign: Adrenaline Tour
Client: Hyundai
Agency: Jack Morton Worldwide

Best Multi-Venue Event (B-to-B)
Campaign: Jazz Festival Series
Client: CareFusion
Agency: The Exordium Group

Best Proprietary Property (Consumer)
Campaign: NERF Dart Tag League
Client: Hasbro
Agency: Vivid Marketing

Best P.R. Stunt
Campaign: Snickers Bar Hunger
Client: Mars
Agencies: Weber Shandwick, Synergy Events

Best Integrated Trade Show Campaign
Campaign: Frankfurt Auto Show
Client: Volkswagen
Agency: Vok Dams

Best Vehicle Design (Less than 18 wheels)
Campaign: Flipped Out
Client: Ben & Jerry’s
Agency: In-house
Builder: Turtle Transit

Best Vehicle Design (18 wheels)
Campaign: Camel Showcase
Client: RJ Reynolds
Agency: Media Star Promotions
Builder: Craftsmen Industries

Best Trade Show Exhibit or B-to-B Environment
Campaign: Frankfurt Auto Show
Client: Audi
Design: Schmidhuber+Partners
Builder: Metron

Best Consumer Environment/Exhibit
Campaign: Motel No Tell
Client: Nike
Agency: NRG Marketing

Best Green Event/Trade Show Campaign
Campaign: Aquarius Spring! Road Trip
Client: Coca-Cola Co.
Agency: ignition

Best 100% Virtual Event/Expo
Campaign: Global Sales Experience (GSX)
Client: Cisco
Agency: George P. Johnson

Best Hybrid Live+Virtual Program
Campaign: Cisco Live!
Client: Cisco

Best Event-Related Web Site or Portal
Campaign: Fiesta Movement
Client: Ford
Agencies: JWT Team Detroit, Action Marketing Group, Undercurrent

Best Use of Technology
Campaign: Project Supercar
Client: U.S. Air Force
Agency: GSD&M

Best Use of Social Media
Campaign: Fiesta Movement
Client: Ford