Ex Award Finalists Named

Event Marketer magazine today announced the finalists for the 2010 Ex Awards, the only recognition program for experiential marketing. More than 600 entries were once again judged by an all-brand-side faculty. The finalists, listed in alpha order by client, are below. Winners will be announced live on May 3 in Chicago. To purchase your tickets or tables of 10, click here. The Ex Awards takes place at the Event Marketer Summit. To view information on the Summit or register, click here.

WATCH OUR WEBCAST ANNOUNCING THE FINALISTS

FINALISTS IN ALPHABETICAL ORDER BY CLIENT

Best Mobile Marketing Program (Consumer)

Client: Clinique
Campaign: Fresh Faces Tour
Agency: MKTG

Client: Kraft
Campaign: Lunchables
Agency: Pierce

Client: National Pork Board
Campaign: The Other White Meat
Agency: Marketing Werks

Best Mobile Marketing Program (B-to-B)

Client: DirecTV
Campaign: Sell & Save Tour
Agency: IMG Live

Client: McKesson
Campaign: Health Across America
Agency: emg3

Client: Research in Motion
Campaign: BlackBerry Sprint A to B
Agency: Maritz

Best Activation of a Sports Sponsorship

Client: Ford
Campaign: Professional Bull Riders Activation
Agency: Team Detroit

Client: Sony
Campaign: Twilight
Agency: Smartfusion

Client: U.S. Air Force
Campaign: Switching Seats
Agency: GSD&M

Best Activation of an Entertainment Sponsorship

Client: Ford
Campaign: American Idol
Agency: Team Detroit, House Party

Client: Garnier
Campaign: Sing in the Shower
Agency: AMP Agency

Client: Research in Motion
Campaign: U2 360
Agency: NCompass International

Best Activation of a Cause Sponsorship/Tie-in

Client: Ask.com
Campaign: Safe Search Schools
Agency: Taylor

Client: Cheesecake Factory
Campaign: Drive Out Hunger
Agency: Stage ABM

Client: Coca-Cola Co.
Campaign: Aquarius Spring! Road Trip
Agency: ignition

Best Mall Event Program

Client: Kimberly-Clark
Campaign: Little Movers
Agency: Xclamation Marketing

Client: Microsoft
Campaign: Holiday Mall Tour
Agency: Zed Ink

Client: Samsung
Campaign: Swype Challenge
Agency: Cheil USA

Best Multicultural Event Campaign

Client: Burger King
Campaign: FamFest
Agency: Legacy Marketing Partners

Client: Coca-Cola Co.
Campaign: Sprite Step Off
Agencies: George P. Johnson, Juxt Interactive

Client: Wrigley
Campaign: Vive Tu Musica with 5 Gum
Agency: Cardenas Marketing Network

Best Nightlife Marketing Campaign

Client: Bacardi
Campaign: B-Live
Agency: Javelin

Client: Diageo
Campaign: Smirnoff Experience
Agency: Mosaic Experiential Marketing

Client: Heineken
Campaign: Dos Equis Most Interesting Academy
Agency: Mirrorball

Best Pop-Up Store

Client: Electronic Arts
Campaign: Active Training Centers
Agency: Grow Marketing

Client: Glaceau
Campaign: Vitaminwater10 Des10ation
Agency: MKG Productions

Client: Nike
Campaign: The Motel No Tell
Agency: NRG Marketing

Best Retailtainment Event

Client: McKesson
Campaign: Health Across America
Agency: emg3

Client: SC Johnson
Campaign: Fragrance Gallery
Agency: OgilvyAction

Client: Target
Campaign: Back to College
Agency: Periscope

Best Press Event

Client: Audi
Campaign: Art of Progress
Agency: Siinc Agency

Client: Microsoft
Campaign: E3 Media Briefing
Agency: Zed Ink

Client: Symantec
Campaign: Norton Media Event
Agencies: Leo Burnett, Arc Worldwide

Best Production of an Event (B-to-B)

Client: Skoda Auto
Campaign: World Dealer Conference
Agency: Vok Dams

Client: Virgin Galactic
Campaign: SpaceShip Two Unveiling
Agency: Group Delphi

Client: Walmart
Campaign: Shareholders Meeting
Agency: TBA Global

Best Production of an Event (Consumer)

Client: Jim Beam Brands
Campaign: DeKuyper MixMaster Challenge
Agency: LimeGreen Entertainment Group

Client: Nike
Campaign: Human Race New York
Agency: MKTG

Client: Red Bull
Campaign: New Year. No Limits.
Agencies: Blue 3 Productions, 775 Productions, Dan Herron

Best Single Venue/Market Event (Consumer)

Client: HP
Campaign: TouchSmart
Agency: Momentum Worldwide

Client: Nike
Campaign: Human Race L.A.
Agency: OnBoard Entertainment

Client: Procter & Gamble
Campaign: Make-A-Messterpiece
Agency: Gigunda Group

Best Single-Venue/Market Event/Meeting (B-to-B)

Client: Goodyear
Campaign: Wrangler MT/R with Kevlar Launch
Agency: Performance Marketing Group

Client: Nestlé
Campaign: Nespresso Trade Event
Agency: Vok Dams

Client: Vodafone
Campaign: Vodafone Night Live!
Agency: Global Events

Best Multi-Venue Event (Consumer)

Client: Hyundai
Campaign: Adrenaline Tour
Agency: Jack Morton Worldwide

Client: Pepsi-Cola Co.
Campaign: AMP Up for What’s Next
Agency: PGW Experience

Client: TD Bank
Campaign: Brand Launch
Agency: Pierce

Best Multi-Venue Event (B-to-B)

Client: CareFusion
Campaign: Jazz Festival Series
Agency: The Exordium Group

Client: Pepsi-Cola Co.
Campaign: Bottler North America Meeting
Agency: inVNT

Client: Shell
Campaign: LubeVideoCheck
Agency: The Kerry Group

Best Proprietary Property (Consumer)

Client: Hasbro
Campaign: Nerf Dart Tag League
Agency: Vivid Marketing

Client: T-Mobile
Campaign: T-Mobile Invitational
Agency: Wasserman Media Group

Client: Virgin Mobile
Campaign: Free Fest
Agency: Mother Industries

Best P.R. Stunt

Client: AirTran Airways
Campaign: Mark on AirTran
Agency: Aspen Marketing Services

Client: Mars
Campaign: Snickers Bar Hunger
Agencies: Weber Shandwick, Synergy Events

Client: Red Bull
Campaign: Stumps, Clumps and Jumps
Agencies: H5 Events, Sauce Creative

Best Integrated Trade Show Campaign

Client: CareerBuilder
Campaign: SHRM
Agency: TradeShows Plus

Client: Purdue Pharma
Campaign: AAFP Activation
Agency: Czarnowski

Client: Volkswagen
Campaign: Frankfurt Auto Show
Agency: Vok Dams

Best Vehicle Design (Less than 18 wheels)

Client: Ben & Jerry’s
Campaign: Flipped Out
Agency: In-house
Builder: Turtle Transit

Client: Red Bull
Campaign: MXT
Agency: In-house
Builders: Agile Vehicle Modifications, Kama Industries

Client: Tillamook Cheese
Campaign: Loaf Love Tour
Agency: Henry V
Builder: Cameron Johnson of Volksfab

Best Vehicle Design (18 wheels)

Client: DirecTV
Campaign: Call Center Tour
Agency: IMG Live
Builder: Spevco

Client: Dr Pepper Snapple Group
Campaign: Vida 23
Agency: Lopez Negrete Communications
Builder: Creative Displays

Client: RJ Reynolds
Campaign: Camel Showcase
Agency: Media Star Promotions
Builder: Craftsmen Industries

Best Trade Show Exhibit or B-to-B Environment

Client: Audi
Campaign: Frankfurt Auto Show
Design: Schmidhuber+Partners
Builder: Metron

Client: Honda
Campaign: Auto Show Exhibit
Design: 2LK Design
Builder: The Taylor Group

Client: Sikorsky
Campaign: Heli-Expo
Design: McMillan Group
Builder: The Taylor Group

Best Consumer Environment/Exhibit

Client: Mini
Campaign: United 2009
Agency: George P. Johnson

Client: Nike
Campaign: Motel No Tell
Agency: NRG Marketing

Client: Porsche
Campaign: Panamera Launch
Agency: Smartfusion

Best Green Event/Trade Show Campaign

Client: Coca-Cola Co.
Campaign: Aquarius Spring! Road Trip
Agency: ignition

Client: Cray
Campaign: Supercomputing 09
Agency: Derse

Client: General Motors
Campaign: Meet Saturn Tour
Agency: Performance Marketing Group

Best 100% Virtual Event/Expo

Client: Boehringer Ingelheim
Campaign: The BI Collaboratory
Agency: C2 Creative

Client: Cisco
Campaign: Global Sales Experience (GSX)
Agency: George P. Johnson

Client: Citrix
Campaign: CitrixLive!
Agency: Carlson Marketing

Best Hybrid Live+Virtual Program

Client: Cisco
Campaign: Cisco Live!
Agency: In-house

Client: Electronic Arts
Campaign: Active Influencer Program
Agency: Ammo Marketing

Client: GE Healthcare
Campaign: RSNA
Agency: Elite Exhibits, InXpo, JWD Design

Best Event-Related Web Site or Portal

Client: Coca-Cola Co.
Campaign: Sprite Step Off
Agencies: George P. Johnson, Juxt Interactive

Client: Ford
Campaign: Fiesta Movement
Agency: Team Detroit

Client: Nestle Purina
Campaign: Sunday Supper by Chef Michael
Agencies: Arnold Worldwide, House Party

Best Use of Technology

Client: Absolut
Campaign: Create a Crush and Reflections
Agency: Aspen Marketing Services

Client: Medtronic
Campaign: Heart Rhythm Society
Agency: Group Delphi

Client: U.S. Air Force
Campaign: Project Supercar
Agency: GSD&M

Best Use of Social Media

Client: Ford
Campaign: Fiesta Movement
Agency: Team Detroit

Client: Motorola
Campaign: OCNN
Agencies: Genesco Sports, Leader Enterprises

Client: Nokia
Campaign: N97 Launch
Agency: Smartfusion