From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of effective event technologies. In this installation, we take a look at mobile audience engagement tools.
Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the presentation in front of them. But as technology advances, event marketers are finding that those second screens offer a prime opportunity to take back the audience by engaging attendees in person and digitally. Following is a look at three mobile engagement tools that transform a passive attendee experience into an interactive one without skipping a beat.
What it is: Operating under an “Audience Interaction Made Easy” tagline, this web-based application (no app downloads required) offers live Q&A, live polling and presentation slide features that allow audience members to directly interact with presenters through their smart devices. The app itself isn’t new, but its analytics feature, which provides insights on user behavior and access to an event’s interaction data, is.
How it Works: Easy peasy. Ask audience members to open up a web browser on their smart devices, navigate to Slido.com and enter the specific event code. After activating the platform, attendees can ask questions (anonymously if they fear public “speaking”), participate in live polling and access presentation slides either during or after the event.
• Does not require attendees to download or install an app
• Uploaded presentations are automatically converted to PDF format for secure sharing
• Makes event interaction data accessible, with an option to download a comprehensive event summary and convert it to a PDF file
• Ability to embed event infographics into a web page or blog post
• Ability to identify the most influential users at each event
• Allows the presenter to crowdsource the best attendee questions
• Increases quality and quantity of questions by allowing attendees to ask anonymously
• Includes a moderation feature that allows the presenter to filter any inappropriate questions before they go live
• Audience questions and polling results can be exported in an Excel document or shared via an infographic
Cost: Pricing varies depending on whether the tool is needed for one-time use (you can use Sli.do at a single event for up to seven days) or unlimited annual use, with different price points for different packages. The “private” package for one-time events, for example, costs $199, while an annual “enterprise” package goes for $2,400.
Who’s Using it: The app has been implemented at the Festival of Marketing, South by Southwest, Pulse and the Adobe Summit EMEA, among other major events.
More Information: sli.do
What it is: This web platform/mobile app combo allows event organizers to create custom location-based games for groups based on their organization’s needs. It requires internet access and a user subscription that enables access to Loquiz PRO, a web-based game creation environment. In a nutshell: Loquiz gamifies information.
How it Works: Custom questions serve as the content, and photos, videos and even web pages can all be included in the game, which is often activated as a scavenger hunt-style competition. Games can be activated indoors or out, and are played in teams using one member’s mobile device.
• Enables inter-app chats among players
• Available in 26 countries
• Six game types are available: Quiz, Clue, Rogain, Scavenger, Strategy and Match
• Ability to fully customize game creation
• Works on and offline
• Offers online real-time overview of player results and a photo/video wall
• Ability to create QR code- and beacon-based experiences
• Gaming events are scalable
• Offers access to a public library featuring ideas for developing game questions
• Can be leveraged as a team-building tool
• A recent design update offers a user-friendly interface
Cost: The app can accommodate events of all sizes, but pricing is determined on a case-by-case basis, as each game is custom-designed.
Who’s Using it: Over 3,300 Loquiz games were implemented at events worldwide in the first half of 2017. Among them: Porsche at a Porsche Classic event, and Tag Alliances, which leveraged the tool at its Fall International Conference.
More Information: loquiz.com
TAP TO SPEAK
What it is: This app (plus access to wi-fi) takes the legwork out of standard audience Q&A sessions by turning each participating attendee’s smartphone into a microphone, enabling quicker and easier discussions. Live survey and polling features are also included, with the option to display results on the event screen in real time. Recently added features include automatic event status management and users’ ability to submit questions anonymously.
How it Works: Under his or her Tap to Speak account, the presenter connects their smart device to the room’s soundboard and wi-fi network, then creates an “event room” within the application software, and shares the unique event microsite with attendees. Those interested in asking a question connect to the microsite and request a place in the audio asking queue, then tap and hold the mic button when it is their turn to speak (only one person may speak at a time and the presenter controls the order in which questions are asked).
• Does not require attendees to download or install an app
• Hearing impaired attendees, or those with a fear of public speaking, can submit questions via text comments
• Affords more attendees a chance to ask questions by eliminating time spent passing a traditional mic
• Ability to run live surveys and polls and display results in real time
• Data collection feature allows the presenter to gather information on participating attendees, including name, company, email and phone number
• Ability to create an unlimited number of unique event URLs
• Ability to show event sponsor information on participating attendees’ devices
• Archive feature allows presenters to save each event’s response data
• Includes Google, Facebook and Twitter integration capabilities
Cost: For a 200-person audience, the app will cost $247, while an extra $29 is added on for every group of 500 people after that, meaning a 700-person event would cost $276. Paid options to export audience data and online training services are also available.
Who’s Using it: The app has been used at The Thrive Conference, WebIt, European Start-up Days and Pioneers Festival 2017. Past clients include Metlife, Whole Foods and The Ritz-Carlton.
More Information: taptospeak.comThis story appeared in the March 2018 issue