Good Housekeeping Celebrates 125 years… on Broadway - Event Marketer

Good Housekeeping Celebrates 125 years… on Broadway

Good Housekeeping magazine is letting the world know it’s about more than cleaning house as it marks its 125th anniversary with a salute to influential and inspiring American women of the past 125 years. “Shine On,” an original 90-minute stage production to be performed April 12 in New York City, will benefit the National Women’s History Museum and will feature performances by Meryl Streep, Kristen Bell and Fran Drescher.
The event is part of a brand reinforcement movement to show a new generation of readers the magazine’s rich history of activism in the women’s movement, while at the same time celebrating the history of the publication. The show is also cementing relationships with advertisers, especially long-time partner Maybelline New York, which is the presenting sponsor of “Shine On.” The cosmetics brand will provide 600 free tickets to female high school and college students and to a variety of women’s organizations. In addition, Maybelline New York will provide makeup artists to style the event’s presenters and performers backstage, as well as “touch-up artists” throughout the theater’s lobby, where guests can have their make-up refreshed.

“It’s our birthday, so we wanted to do some kind of party to celebrate this milestone, but we didn’t want to be too self-oriented,” Renee Lewin, associate publisher-marketing at Good Housekeeping, told Buzz. “Of course the key thing for any brand is differentiation, and this event is part of the effort to differentiate our brand by reminding people that 125 years is not old, but classic, and this brand is one that’s different and enduring. It’s all part of the message of the next 125 years.”

Tickets for the one-night only show at Manhattan’s City Center are available at nycitycenter.org and sales will help build the first permanent location in Washington, D.C. for the National Women’s History Museum.

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