Event Technology Award Finalists

The editors of Event Marketer magazine have announced the finalists in the 2011 Event Technology Awards, established this year to recognize the power of integrating technology across events and trade shows. The ETAs shine a spotlight on the best use of event technology to elevate brand experiences, increase reach, communicate smarter, drive attendance, increase leads, push sales and upgrade the engagement between companies and their target audiences.

Much like Event Marketer’s global Ex Awards, the Event Technology Awards will name three winners in each category—a gold, a silver and a bronze.  The winners will be announced live on stage at an evening awards program/networking reception in New York City on December 5. To purchase tickets to the inaugural Event Technology Awards event or register for Event Tech, the first conference focused on connecting digital and live, click HERE or contact Danielle Sikes at dsikes@red7media.com.
To download the brochure, click here.

All finalists will be profiled in the December issue of Event Marketer magazine.

These are the Event Technology Award finalists, in alpha order by client name:

Best Use Of A Single Technology
FaceLook
Client: Coca-Cola Co.
Partners: Promarket Group, Face.com

Augmented Reality Demo Experience
Client: Monster
Partners: Access TCA, Inhance Digital

RFID Activation
Client: Tough Mudder
Partner: Fish Technologies

Best Combination Of Event Technologies
Campaign: Cisco Live 2011
Client/Partner: Cisco

Bracket Town
Client: LG Electronics
Partner: Sparks

Campaign: SHRM Exhibit
Client: Monster
Partners: Access TCA, Inhance Digital

Best Online+Offline Event Campaign
July 4 Activation
Client: Anheuser-Busch InBev
Partner: Switch: Liberate Your Brand

GSX
Client: Cisco
Partners: George P. Johnson, Juxt Interactive

Chef Challenge and Flash Mob
Client: Sears
Partners: agencyEA, Pure Imagination, Sparkfactor

Best Use Of Handheld Technology
The OPEN Connector
Client: American Express
Partners: Momentum, Poken

Payment Challenge
Client: BNY Mellon
Partner: Globacore Interactive Technologies

Customer Interface and Measurement Tool
Client: Dell
Partner: 3D Exhibits

Best Use Of A Custom App
The Event App
Client: Cisco
Partner: DoubleDutch

StarPlayer
Client: Heineken
Partner: AKQA

Urban Dash
Client: New Balance
Partners: OgilvyAction, Monterosa

Best Use Of Social Media
Like It Live
Client: Bacardi
Partners: Javelin, Blast Radius

Lotusphere
Client: IBM
Partner: Drury Design Dynamics

Campaign: Rogers Cup
Client: Rogers
Partner: Mosaic Experiential Marketing

Best Use Of Video/AV/Media
Museum of Contemporary Art Interactive
Client: Events NSW
Partner: Spinifex

E3 Xbox 360 Media Briefing
Client: Microsoft
Partner: Zed Ink

VP and Above Meeting
Client: Qualcomm
Partner: ShowTec

Best Use Of Technology To Build Event/Show Attendance
MyCES
Client: Consumer Electronics Association
Partner: Map Your Show

MyNAB
Client: National Association of Broadcasters
Partner: a2z

Expo Match
Clients/Partners: VNU Exhibitions Europe, Quel Business Information