Event Planning and Strategy: Stronger, More Effective Experiences - Event Marketer

GES Event Development

Event Planning and Strategy: Stronger, More Effective Experiences

2017 Event Strategy Development: As events become more integrated within the marketing mix, they’re being designed more as platforms for campaigns, versus mere moments in time. EM’s group editor Jessica Heasley speaks with GES Senior VP Dan Hilbert about the trend.

© 2017 Access Intelligence, LLC – All Rights Reserved. |