EM's Fall Preview Roundtable
EM assembles some of the industry’s leading event agencies for their perspective on industry changes, trends and what’s going on in the fourth quarter
Jessica Heasley | From the October 2011 Issue
+ Featured in Industry Wire
October Quotables
Clients are still intrigued by the notion that we really are the only channel that can start conversations.
—Dennis Boyle
One of the line items I really try not to play with is the staffing. They’re the final connection between the brand and the consumer, and the last thing you want to do is jeopardize that relationship…
—Jeannine Aniol
… clients are holding the demonstrators accountable—they want to know what their sales are.
—Larry Hess
You’re only going to be able to boil the cost down so much. Our industry’s not going to be able to go to China to outsource it.
—Matt Pensinger
The industry’s top agencies are evolving what they do because as their client, you’re evolving what you need. Strategy, creativity, digital… you now need it all—in addition to the core execution chops. In the first of several fall roundtables, all sponsored by leading event staffing partner Encore Nationwide (encorenationwide.com), we dive into industry changes in 2011, what’s hot, what’s not and what it all means for 2012.
Roundtable Participants
Jeannine Aniol
Managing Director, DraftfcbX
Dennis Boyle
President, Under the Radar
Larry Hess
CEO, Encore Nationwide
Matt Pensinger
Senior VP, Jack Morton
John Rowady
President, rEvolution
Rick Weber
VP, AgencyEA
| Attachment | Size |
|---|---|
| EM Fall Preview RoundTable.pdf | 470.11 KB |
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