An EM Survey Sheds Light on ROI B-to-C Events Posted on January 28, 2010 by Loree Stark LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How They Did It: Inside Team USA’s Road to Rio Tour HBO Brings Out Infamous Florida Polling Booths Billboard Goes ‘Back to the Block’ with Concert Series How Mars is Leveraging Social Media to Keep Quarantined Consumers Engaged