EM All Access: 8 Minutes with Heineken’s Pattie Falch Video Gallery Posted on May 28, 2015 by Event Marketer In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles EM All Access: Inside Microsoft’s Newest Event EM@Good Housekeeping’s Spring Fling How Klarna Engaged Consumers Through a Virtual Drag Brunch Series EM All Access: Microsoft’s ‘Portfolio Perspective’