EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Five Ways to Land the Event Marketing Jobs of the Future Cover to Cover: EM Follows up on 15 Years of Cover Stories adidas Originals Sends Sneakerheads to Year 2048 Through a ‘Bodega Portal’ Live From San Diego: Six Can’t-miss Comic-Con Activations