DWS Scudder Brings Snowy Village to Beverly Hills - Event Marketer

DWS Scudder Brings Snowy Village to Beverly Hills

DWS Scudder isn’t just showing consumers what climate change can do to the environment—it’s showing them how it can be an investment opportunity as well.
 
To kick off its three-month nationwide The Investment Climate is Changing road show DWS Scudder a retail unit of Deutsche Bank’s asset management division in the U.S. recently pulled off a climate-related stunt in Beverly Hills CA and is setting up for a Feb. 8 event at New York City’s South Street Seaport. The stunts are tied into the group’s Climate Change Fund that invests in companies developing product service solutions in response to climate change (dwsclimatechange.com).  

The Via at Two Rodeo Drive was transformed from sunny to snowy with the creation of a 90-foot ski slope covered with 25 tons of snow produced by a shaved ice machine (offset by carbon credits). On the ground DWS created a ski village dotted with five themed chalets housing DWS reps and the event sponsors—Rossignol Coffee Bean & Tea Leaf Company Wall Street Journal and Icelandic Glacial Water. Inside the chalets were cozied up with faux fur rugs deer antlers snowshoes and fur trees (later returned) and on the outside the rooftops were sprinkled with snow. Each sponsor offered passers-by a chance to try out their products. Folks could try out the latest snow gear at the Rossignol chalet or entice their senses with steamy concoctions in a café environment at the Coffee Bean & Tea Leaf. The point was to demonstrate how colder weather in L.A. could mean adapting by investing in a ski resort. In New York City the theme will be a jungle.

“To spread the word each event sponsor did some p.r. around the event we sent out emails to our clients in addition to posted information on our microsite ” Philip Parotta head of marketing strategy and brand management DWS Scudder told Buzz. “We have a lot of clients in L.A. so it made business sense to have it here and it’s a location that gets attention if there’s snow in January. New York is also an obvious location to set up a jungle plus we’re based there and it’s a financial hub.”

Rossignol-sponsored snowboarders Drew Fuller and Erin Valverde showing off their stuff plus live music by dj Steve Aoki and actress Adrianna Costa as the emcee. Ushering folks in were giant DWS Scudder-branded ice sculptures and two LED screens showing simulcasts and a climate change video about the fund. Agency: Radar Entertainment New York City.

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