Discovery Adds Green Experience To Animal Planet Expo - Event Marketer

Discovery Adds Green Experience To Animal Planet Expo

Event Elements: Discovery Adds New Planet Green Experience To Animal Planet Expo

The Animal Planet Expo tour on the road for its 11th year has added the Planet Green Experience to its list of family-oriented activities. The Planet Green Experience is meant to educate families about living greener as well as promote the first ever 24-hour eco-lifestyle network Planet Green a new net (owned by Animal Planet’s parent company Discovery Communications) focused on green living.

“Planet Green developed this unique eco-friendly event to leverage the 10-year success of Discovery’s Animal Planet Expo and introduce Planet Green to consumers in communities across the country ” Ian Parmiter vp-marketing and advertising sales at Discovery Communications told Buzz.

Families who visit the Planet Green Experience will have a chance to ride an eco-bike. Two eco-bikes one powered by a permanent magnet motor and the other a car alternator will be on hand for demos. On the bike powered by the permanent magnet motor the participant starts pedaling and the bike transfers that person’s kinetic energy into electricity using the permanent magnet motor. The bike is attached to a device that shows how many watts the rider is producing and a ping-pong ball rises and falls according to how fast the rider is pedaling through wind generated by the motor.

On the bike powered by the car alternator the alternator is hooked up to a box containing three different light fixtures (one incandescent bulb one halogen bulb and one compact fluorescent bulb). While the rider pedals each individual bulb is turned on so that the rider can experience the difference in pedal resistance associated with the amount of energy the bulb uses.

The eco-bike experience is sponsored by Saturn which has signage and a hybrid vehicle on display and a rep to answer questions.

In addition folks can take part in a green-screen photo opp (sponsored by SC Johnson) by posing with digital images of Planet Green talent like Adrian Grenier and Maria Menounos.

Consumers can also check out the Planet Green Network Geodesic dome powered by solar fans. At the dome visitors can meet Steve Thomas—host of Planet Green’s new series Renovation Nation—as well as test their green skills in a trivia game that reinforces the value of a green lifestyle. Large screens show clips of Planet Green programming on a loop. Agency: Javelin St. Louis.

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