Continental Tire Leverages Data Collection to Score With College Basketball Fans

Data Collection: Continental Tire Scores With Basketball Fans

Sponsorships, B-to-C Events
Posted on February 7, 2017 by Kait Shea

Participants begin by answering a few questions on a tablet, including what kind of vehicle they drive, to register for the experience.[/caption]
Continental Tire is no stranger to non-endemic sports…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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