In this regular series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer andFacebook.com/eventmarketer for more.
This month, EM takes a dive into “the cloud.” Not the first thing that comes to mind when you think “social media?” Yeah, we get it. But consider this, dear readers: if the very essence of social technology is its ability to bring people together in a spirit of online and in-person collaboration, the ultimate social medium may just be the amorphous, ever present “cloud” that stores, powers and pervades so much of our business and personal lives these days. If you use any Google service, you use the cloud. Basecamp? Cloud. Salesforce? Cloud. Twitter? Come on… it’s a bird for cryin’ out loud. So cloud. You get it.
To help us wrap our heads around this idea, and decipher whether there’s merit to rethinking what social media really is, EM turned to Kurt Miller, vp-strategy and planning at George P. Johnson. He’s worked for two decades in the technology marketing world with all the biggies: IBM, Cisco, HP, Intel and SAP to name a few, and these days he designs strategy and creative for digital and hybrid event programs all over the world. So download the PDF and read on, as we outline the top ways that treating the cloud like a social media can make all the difference in your experiential strategy.