activate its category sponsorship of the NFL Burger King is bringing
an interactive trivia challenge to NFL games and local BK restaurants
across the country. The BK Have It Your Way NFL Challenge will
culminate with its final stop at the NFL Experience —a seven-day
family-targeted event leading up to Super Bowl XLII—in Phoenix.
a 40-by-20-inch interactive area with two game zones fans can test
their NFL knowledge on two levels. They can play in a touch-screen
trivia zone where they compete against each other in a series of 10 NFL
trivia questions to be
answered in two minutes. Or if they make it to the next phase fans
can sit in the “Flame Broiled Hot Seat” where they’re grilled by an
emcee for answers to advanced trivia questions. Participants receive
NFL merchandise and BK Crown cards valued from $1 to $5.
objective is to engage NFL fans with our brand. We’re always looking to
do it a little better and in a more provocative sense tapping into that
competitive spirit of the fans ” Dave Root manager-adult promotions
and sponsorships for Burger King told Buzz.
that would prefer to stay on the side lines can opt for the third zone
which features a green screen where they can pose for photos with a
variety of football backdrops including passing the ball to
BK’s icon the King himself.
The tour travels in
brand-wrapped GMC Denali vehicles. At the NFL Experience the tour
will be revamped with a bigger staff and some additional features
including possible player signings. Agency: Legacy Marketing Partners