Build-A-Bear Goes to the Movies - Event Marketer

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Build-A-Bear Goes to the Movies

Build-A-Bear Workshop on Saturday Nov. 21 will offer select customers a sneak preview screening of its inaugural TV special “Holly and Hal Moose: Our Uplifting Christmas Adventure.” The one-hour feature movie will air on Tuesday Nov. 24 at 7 p.m. EST/PST on ABC Family and is based on a book and series of webisodes that introduced Holly and Hal Moose last year.

Customers who attend these private Toy and a Movie events will be able to make their own Holly and Hal plush animals at the Build-A-Bear Workshop located near the participating theater. In addition guests will receive a Build-A-Bear gift bag and have the opportunity to speak and interact with their local store manager. Families are asked to bring a new unwrapped toy for the Marines’ Toys for Tots program.

“These events place a special emphasis on the importance of bringing our plush characters to life for the first time in our 12-year history ” Molly Salky managing director investor and public relations at Build-A-Bear Workshop told Buzz.

The movie DVD will be sold in Build-A-Bear Workshop stores along with new products and accessories. Additional support includes movie promos at buildabearville.com Facebook and Twitter outreach a blog written by Holly and in-store and mall communications and giveaways. The movie events will take place in eight cities: Atlanta Anaheim Boston Dallas Minneapolis New York City Philadelphia and Phoenix (Agency: NCM Fathom Centennial CO).

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