Budweiser Crafts a Country Music Festival Strategy

Budweiser Crafts a Country Music Festival Strategy on Authenticity

Budweiser this summer is serving up cold beers and a little local flavor with Budweiser Country Club, a two-level barn experience activating at four country music festivals. The program, which marks a…

LOGIN

Please contact [email protected] if you are unable to login.

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |