Bravo TV has launched Top Chef: The Tour a grassroots mobile experience that has many of the contestants from the reality show out on cooking demos and meet-and-greets with fans around the country. The tour launched in late June with stops will draw to a close in New York City in early October.
The orange mobile unit travels primarily to mid-sized farmer’s markets. The kitchen seats 38 people for four daily demos in which two chefs from the show prep cook and interact with guests. A large screen on the back of the vehicle broadens its reach to additional onlookers with a live feed from the kitchen. Merchandise including “Top Chef” cookbooks T-shirts and aprons also are for sale.
The chefs fly in the day before the tour stop and purchase locally available foods such as smoked trout in Denver to prepare and sample to the crowd.
“Bravo decided to send Top Chef on the road in order to give fans a chance to touch and feel the show that they’ve come to love and watch every week on Bravo ” said Suzanne Park director-consumer marketing at Bravo told Buzz. “Top Chef: The Tour allows fans to experience the show on a whole new level—from tasting the food to meeting their favorite [contestants]. They get to fully embrace the show in person.” Agency: Moving Experiences Warren CT.