BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Seven Tourism-inspired Engagement Tactics Worth Exploring History Taps Food Truck for “Swamp People” Hot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space Tips for Securing Gender Equality in the Workplace