Ben & Jerry's Stunt Makes a Splash in New York City

Ben & Jerry’s Giant Cereal Bowl Stunt Makes a Splash in New York City

Stunts, B-to-C Events
Posted on March 22, 2017 by Sandra O’Loughlin

Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal Day, created a splash of sorts with a pop-up stunt in New York City’s Grand Central Terminal. The idea was to promote…

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