Ben & Jerry’s Recreates Bed-In Event To Promote Peace B-to-C Events Posted on January 28, 2010 by Event Marketer Press Events: Ben & Jerry’s Recreates Famous Bed-In Event To Promote Peace Socially-conscious ice cream brand Ben & Jerry’s this May kicked off a new joint partnership with the Lennon Estate… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Sports Sponsors Score With Digital Activations Venue Inspiration: Inside Five Unique Activation Settings High Brew Samples its Cold Brew Analog-Style on a Vintage Coach Bus Stories of the Year, No. 4: Brands ‘Fit in’ with Health and Wellness Experiences