Bad Breakups: Verizon Severs Ties With Stefani Tour - Event Marketer

Bad Breakups: Verizon Severs Ties With Stefani Tour

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 Verizon Wireless last week pulled the plug on its presenting sponsorship of Gwen Stefani’s current tour because of the recent controversy surrounding the tour’s opening act Akon
 
At a concert last month in Trinidad Akon danced provocatively with an underage girl onstage. Soon after the concert video of the event was widely circulated online. The concert was not a part of his current tour with Stefani.
 
The company also removed Akon’s ringtones and music from its stores and handsets.

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