Announcing the 2017 Ex Awards Finalists —Event Marketer

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Announcing the 2017 Ex Awards Finalists

The world’s largest recognition program for experiential marketing has unveiled the 2017 finalists. Awards will be handed out live on stage at the historic Ex Awards 15th Anniversary Gala on May 3 in Chicago at the Experiential Marketing Summit. Tickets now on sale—a sell-out is expected.

Judged entirely by brand-side marketers, this year’s Ex Awards will award winners across 26 categories. Each year, the founders of Event Marketer announce the winners live during an evening gala often referred to as the event industry’s own ‘Golden Globes.’ Come be a part of the magic as the world’s largest and most prestigious recognition program for experiential marketing names the best campaigns of the year. Until then, take a look at the finalists, listed below in alpha order, by client.

 

BEST FAIR/FESTIVAL ACTIVATION

Client: Amazon
Campaign: Amazon Village at Comic-Con
Agency: NVE

Client: Hershey
Campaign: Take5 Swag Exchange at SXSW
Agencies: Barkley, Magnetic Collaborative

Client: State Farm
Campaign: #HereToHelp
Agency: The Marketing Arm

 

BEST BUZZ MARKETING/INFLUENCER PROGRAM

Client: Campari
Campaign: Wray & Nephew Trunk Club Takeover
Agencies: Fusion Marketing

Client: Greyhound
Campaign: Afford to Explore
Agency: Engine Shop

Client: Netflix
Campaign: Luke’s Coffee Day
Agency: Allied Experiential

 

BEST MILLENNIAL CAMPAIGN

Client: Anheuser-Busch
Campaign: Budweiser Fear Fest
Agency: Motive

Client: Mondelez
Campaign: OREO Wonder Vault
Agency: Momentum Worldwide

Client: Zagat
Campaign: Tiny Cafe
Agency: Deeplocal

 

BEST P.R. STUNT

Client: Frito-Lay
Campaign: Doritos Bold View
Agency: The Marketing Arm

Client: JetBlue
Campaign: FlyBabies
Agency: MullenLowe

Client: Nike
Campaign: Space Jam Launch Pop up Concert
Agency: iDEKO Productions

 

BEST POP-UP OR IN-STORE RETAIL EVENT

Client: Air France-KLM
Campaign: KLM Pop-up Experience
Agency: Pen & Public

Client: Anheuser-Busch
Campaign: Stella Artois Holiday GILT Lounge
Agency: Mosaic

Client: Nike
Campaign: BraHaus
Agency: Team Epiphany

 

BEST SPORTS ACTIVATION

Client: General Motors
Campaign: Chevy All Star Game
Agency: Jack Morton Worldwide

Client: Samsung
Campaign: The Samsung Experience
Agency: Wasserman

Client: Verizon
Campaign: Game Winner
Agency: Momentum Worldwide

 

BEST ENTERTAINMENT ACTIVATION

Client: HBO
Campaign: El Hipnotizador
Agency: sociedAD

Client: Intel
Campaign: Lady Gaga at The Grammys
Agencies: Prettybird, Greenlight, Haus of Gaga

Client: Turner
Campaign: Adult Swim Drive-In Tour
Agency: NCompass International

 

BEST B-TO-B ENVIRONMENT

Client: Google
Campaign: Google I/O
Agency: Sparks

Client: Target
Campaign: Target 2016 Stores Fall National Meeting
Agency: Touch Worldwide

Client: Twitter
Campaign: Twitter City
Agency: NA Collective

 

BEST CONSUMER ENVIRONMENT

Client: Google
Campaign: Google Play Music Block
Agency: Jack Morton Worldwide

Client: Gatorade
Campaign: Gatorade Fuel Lab
Agency: MKTG

Client: Sidney Frank
Campaign: Jägermeister Haus 56
Agency: Live Nation

 

BEST TRADE SHOW EXPERIENCE

Client: Caterpillar
Campaign: MINExpo
Agency: Converse Marketing, GES

Client: Daimler
Campaign: International Commercial Vehicle Show
Agency: Mutabor

Client: Slack
Campaign: Dreamforce
Agency: Group Delphi

 

BEST CAUSE/COMMUNITY PROGRAM

Client: American Express
Campaign: Shop Small
Agency: Momentum Worldwide

Client: TD Bank
Campaign: Pride
Agency: RedPeg Marketing

Client: Whirlpool
Campaign: Care Counts Laundry Program
Agency: Ketchum

 

BEST OLYMPICS ACTIVATION

Client: Coca-Cola Co.
Campaign: 2016 Olympic Games
Agency: Havas Sports & Entertainment

Client: Samsung
Campaign: 2016 Olympic Games
Agency: Cheil Worldwide

Client: United States Olympic Committee
Campaign: The Road to Rio
Agency: Wasserman

 

BEST MOBILE MARKETING TOUR

Client: Bosch
Campaign: Power Tour
Agency: Switch

Client: Cricket Wireless
Campaign: Smile Trucks
Agency: CAA Experiential

Client: Huber Engineered Woods
Campaign: The Prove It Tour
Agencies: Red Moon Marketing, Elation Digital, Ferguson Design

 

BEST MULTICULTURAL EVENT CAMPAIGN

Client: Bud Light
Campaign: Barra Centenario
Agency: Remezcla

Client: BET Networks
Campaign: The Quad
Agency: In-house

Client: Brown-Forman
Campaign: Jack Daniel’s House Siete
Agency: Elemento L2

 

BEST USE OF EVENTS FOR CONTENT

Client: CNN
Campaign: Campaign Camper
Agency: FoxTales

Client: Fiat Chrysler Automobiles
Campaign: Chrysler PacifiKids
Agency: Mosaic

Client: JetBlue
Campaign: Reach Across the Aisle
Agency: MullenLowe

 

BEST MULTI-MARKET EVENT (CONSUMER)

Client: Bloomberg
Campaign: Square Mile Relay
Agency: Benchmark Sport

Client: Mastercard
Campaign: Priceless Tables
Agency: Octagon

Client: State Farm
Campaign: Write Now
Agency: The Marketing Arm

 

BEST PRESS EVENT

Client: GoPro
Campaign: HERO5 and Karma Launch Event
Agency: Pen & Public

Client: Nissan
Campaign: Rogue One Press Event
Agency: Spinifex Group

Client: The North Face
Campaign: Global Flagship Launch
Agency: United Entertainment Group

 

BEST PRODUCTION OF AN EVENT (B-TO-B)

Client: BMW
Campaign: The Next 100 Years
Agency: VOK DAMS

Client: Harley-Davidson
Campaign: 2016 Annual Dealer Meeting
Agency: Proscenium

Client: Porsche North America
Campaign: Experience Center Grand Opening
Agency: Go! Experience Design

 

BEST PRODUCTION OF AN EVENT (CONSUMER)

Client: Bacardi
Campaign: No Commission: The Bronx
Agency: Magnetic Collaborative

Client: HP
Campaign: Panorama Activation
Agencies: Infinity Marketing Team

Client: The Pokémon Company
Campaign: Pokémon World Championships
Agency: ImagiCorps

 

BEST B-TO-B EVENT

Client: Amazon Web Services
Campaign: re:Invent 2016
Agency: Opus Agency

Client: Oracle
Campaign: OpenWorld 2016
Agency: Mosaic

Client: Spotify
Campaign: Branded Moments Road Show
Agency: SET

 

BEST SINGLE-MARKET EVENT (CONSUMER)

Client: Activision
Campaign: Call of Duty XP 2016
Agency: NCompass International

Client: Ford
Campaign: Escape the Room
Agencies: Gail & Rice, Civic Entertainment Group

Client: Pepsico
Campaign: Crystal Pepsi Summer of ’92
Agency: Motive

 

BEST USE OF GUERILLA/STREET MARKETING

Client: Oracle
Campaign: Ride Experience 2016
Agency: Division Black

Client: Pepsico
Campaign: #HeyBatterBatter
Agency: Track Marketing Group

Client: The Travel Channel
Campaign: Expedition Unknown: Hunt for the Yeti
Agency: Pop2Life

 

BEST USE OF TECHNOLOGY AND SOCIAL MEDIA

Client: Ford
Campaign: Future Mobility VR
Agency: Imagination

Client: FX Networks
Campaign: AHS Fearless VR Experience
Agency: In-house

Client: Humana
Campaign: Bring the Parks to You Tour
Agency: GMR Marketing

 

BEST VEHICLE DESIGN

Client: Roche
Campaign: Navigator
Agency: Performance Marketing Group

Client: State Farm
Campaign: The Roadhouse
Agencies: The Marketing Arm, Turtle Transit

Client: Thomas’ Brand
Campaign: The Breakfast Like No Other Tour
Agency: Inspira Marketing Group

 

BEST SAMPLING CAMPAIGN

Client: General Mills
Campaign: Be Great Out There
Agency: Havas Impact

Client: Hormel
Campaign: Jennie-O Make the Switch Tour
Agency: Match Marketing Group

Client: Proximo Spirits
Campaign: Wrestle The Kraken
Agency: SoHo Experiential

 

LEAP OF FAITH AWARD

Client: Airbnb
Campaign: Airbnb Open
Agency: Civic Entertainment Group

Client: Google
Campaign: Google I/O
Agency: Sparks

Client: Oracle
Campaign: OpenWorld 2016
Agency: Mosaic

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