Alltel’s My Circle First And Ten sweepstakes gives one fan from each of 16 collegiate and professional football teams a shot at winning $100 000. One randomly chosen competitor gets to take the field along with his or her “ten” (the people they call for free based on Alltel’s signature cellular plan) to complete a pass ten yards at a time. Spiral the final pass into a giant Motorola RAZR and not only does the winner and pals get $100 000 but 20 000 more attendees get six months of free service plus a new phone for 99 cents.
“Going into the fall we are positioning ourselves as the official wireless partner of fans ” Samira Zebian Alltel’s director-sponsorship marketing told Buzz. “In order to really make sure that that’s a credible statement we felt a promotion like this that really allowed the fan to be in control of the stadium’s destiny is one way of making sure people understood we really mean that.”