Activation: Qwest Brings Human Calculator To Omaha Fest - Event Marketer

Activation: Qwest Brings Human Calculator To Omaha Fest

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Qwest is hoping to attract consumers to its presence at Omaha’s Ak-Sar-Ben’s River City Roundup this weekend with the help of an unlikely talent—a mathematical mastermind.

Scott Flansburg—a.k.a. the Fastest Human Calculator—will be on site with Qwest to show off his stuff to event attendees namely calculating complex math problems in his head faster than a real calculator. The tie-in with Qwest? He’ll also be able to talk numbers with potential Qwest customers.

“He can show kids great math secrets and tricks to making adding up numbers in his head much easier but then he can also talk to their parents and say here’s how you too can add what you’re currently spending on your communication services and find out how much you save by switching to Qwest ” Johnna Hoff spokeswoman for Qwest told Buzz.

Other activities include a green-screen video activation opportunity that has visitors starring in their own interactive surfing experience. Qwest will also have the tent set up with high speed Internet and a TV so visitors can go online and check email.

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