AARP Orlando Event Goes Digital - Event Marketer

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AARP Orlando Event Goes Digital

Orlando@50+, the national event and expo sponsored by AARP that is expected to draw more than 25,000 people aged 50 and older to Orlando later this month, this year will feature the AARP Digital Experience, a virtual event that expands the reach of the three-day extravaganza for members, exhibitors and sponsors.

Virtual booths that will live for six months on AARP’s website, aarp.org, will extend the expo floor for sponsors and exhibitors as well as for consumers looking to take part in the event remotely. These booths can provide videos, product demonstrations, informational fact sheets, links to exhibitor websites and more. Members who visit the virtual booths can view and download content and talk with exhibitor representatives via text, audio or video chats. The expo will feature more than 350 exhibitors including United Health Group, Walgreens, Charles Schwab, Dell, Allstate, Amtrak and more.

In addition, many of the information sessions, celebrity speakers and expert presentations will be streamed live or on-demand for six months for virtual attendees and registered aarp.org users. Access to the virtual expo floor and live streamed sessions is free.

“As we look out on our membership we see an increased use and application of digital media,” CB Wismar, vp-events at AARP, told Buzz. “At our national event in Las Vegas last year, we were blown away by the number of attendees there who responded to sessions that we had on the use of digital media, so we decided this year to focus on technology in our exhibit area and offer presentations that would get people comfortable not only with things like Facebook but also the basic technologies.”

Many of the sessions will focus on technology such as how to use Facebook, Twitter, Skype, smartphones, Google and other applications. AARP also will launch new apps at the event and sponsor sessions with the developers of those apps to teach people how to use them.  Agency: Performedia, Washington, D.C.

 

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