It was just a decade ago that we lived life without so many of the high-tech tools and gadgets that we can’t imagine living without today. There were no iPhones, no iPads and no touch screens. (Fingers were used to push actual buttons. Buttons!) Data collectors had yet to discover QR codes, RFID, NFC or geolocation. Holograms and large-scale projections were cool theater tricks, but never saw the light of day in a marketing context. And 3D, well, it was still stuck in vintage movie theater photos of screaming audiences watching “The Blob.” Probably the hottest event technology going in 2002 was the clunky 15-pound laptop where consumers could fill in 20 data fields to “register” at events. Sounds awesome, right?
Thanks to the ingenuity of event marketers everywhere, times have changed. And those low-tech experiences have gone the way of the Commodore 64. What follows is our second annual Event Technology Awards report, where we bring you the industry’s 30 best digital+live campaigns as voted on by 12 brand-side judges–all the cool tools, smart apps, websites, bits, bytes and lumens that have transformed today’s best technologies into immersive, ROI-generating programs. Congratulations to all of this year’s winners.
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