2010: Tighter and Smarter

It’s 2010 and the decade that almost killed us all is over. It’s a new beginning and the top of the pops is Apple’s brand new game changer, the iPad. As every tech-savvy consumer scrambles to get one, every brand marketer is dying to get a taste of its cool factor by putting the device front and center at every event they can. The fear of
virtual events is subsiding, too. No more talk of all events being canceled “for all time” is heard around the water cooler.

But things are different than they used to be. The days of flying an entire sales force to Monaco for the Grand Prix, and incidentally having a few meetings and trainings, are over. Instead, companies opt for hybrid and satellite models, keeping most of the attendees at home or in-office, and turning the travel into an incentive for exemplary performance.

Bar codes are paving the way for RFID and, soon, NFC technology, while mobile apps are just now showing off how powerful and exciting they will become in the next few years. It’s an exciting time, because it’s only the beginning.

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