2009 Ex Award Winners: Best Mobile Marketing Program (Consumer) - Silver Award
From the June 2009 Issue
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- 2009 Ex Award Winner: Best Multicultural Event Campaign
- 2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Ex Award
- 2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Gold Award
- 2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Silver Award
- 2009 Ex Award Winners: Best Activation Of A Sports Sponsorship
Silver Award
CAMPAIGN: Inspiration Tour
CLIENT: Eastman Kodak Company
AGENCY: Events In Motion
To educate active mothers and tech-savvy families about how much fun it is to use its products Eastman Kodak hit the road for six months last June with its Inspiration Tour.
The 4 000-square-foot modular tent structure (moved via two 53-foot tractor-trailers) featured three display areas: one to take photos in partner-branded environments one to print the pictures and one to create customized photo mugs mouse pads and photo books.
Kodak also wanted to develop a new database of consumers so brand ambassadors enticed 62 500 people to volunteer personal info for a chance to win a digital camera. People walked out with goody bags to carry the day’s creations a magnetic photo frame and coupons for discounts at kodak.com and retail partners.
After visiting 15 markets over 100 event days Kodak saw a 17 percent purchase rate among tour visitors and a 19 percent spike in regional sales during and after the events.
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