2009 Ex Award Winners: Best Mobile Marketing Program (B-to-B) - Silver Award
From the June 2009 Issue
+ Featured in Ex Awards
- 2009 Ex Award Winner: Best Multicultural Event Campaign
- 2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Ex Award
- 2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Gold Award
- 2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Silver Award
- 2009 Ex Award Winners: Best Activation Of A Sports Sponsorship
Silver Award
Campaign: Low Voltage Drives Tour
Client: ABB
Agency: EEI Global
To diversify its client base and maximize ROI on its long-running Low Voltage Tour ABB rebuilt and redesigned it in 2008 to be bigger and more interactive than ever.
The company invited 12 000 key prospects to come to one of 674 events and test out the products first hand. Live demos included: The AC/DC Dynamometer which showed off the performance capabilities of ABB Drives; the Triplex Pump station which showcased ABB’s ability to control all aspects of a complex pumping application; the Energy Savings demo which highlighted its sustainable fan and pump applications; the Conveyor Demo a working conveyor line featuring material handling and automation solutions; and an Ethernet IP and Profibus solutions station and Low Voltage products area which included push buttons disconnect switches and pilot devices.
ABB was on the road working five days a week on two simultaneous trailer tours for 557 days of outreach. The tour’s big takeaway: More than 11 000 one-to-one interactions.
+ EM Industry Search
Locate the Industry's Leading Partners
EM's online directories offer direct access to the event industry's most trusted vendors, suppliers, venues and more.
Event Supplier Select Vendor Selection and RFP Tool
The event and trade show
RFP tool.
+ EM RIGHT NOW
+ Event Marketer Gallery
Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
+ Webinars
- 5 Secrets to Working Effectively with Procurement
- Event Marketing for the Luxury Set
- Social Media Recipe for Event Planning
- Integration of Experiential: How Disney Parks Grabbed Attention, Drove ROI and Made Their Marketing a Celebration to Remember
+ WhitePapers
Connect with Event Marketer
