2009 Ex Award Winners: Best Mall Event Program - Gold Award
From the June 2009 Issue
+ Featured in Ex Awards
- 2009 Ex Award Winner: Best Multicultural Event Campaign
- 2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Ex Award
- 2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Gold Award
- 2009 Ex Award Winners: Best Activation Of A Cause Sponsorship/tie-in - Silver Award
- 2009 Ex Award Winners: Best Activation Of A Sports Sponsorship
Gold Award
CAMPAIGN: FiOS Tech Corner
CLIENT: Verizon
AGENCY: Marketing Werks
During the busiest shopping season of the year Verizon showcased its FiOS high-tech home entertainment technology with the creation of the FiOS Tech Corner set up at the upscale Westfield Montgomery Mall minutes from Washington D.C. For 18 days (Nov. 1-Dec. 28) the brand activated in a 100-square-foot stand in the middle of the most trafficked wing of the mall.
Inside FiOS showcased its broadband service on a high definition 42-inch screen. Brand ambassadors were on hand to answer questions and to sign up customers (using a touch screen) to receive FiOS service that day. Those that signed up were rewarded with tickets to a Washington Wizards game and a $50 mall gift card. Qualified customers (those that live in areas able to receive FiOS) were introduced to a Verizon sales rep that completed the sales process on the spot. The event resulted in a 49 percent lift in holiday sales.
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