2006 EX AWARDS WINNERS ANNOUNCED

Event Marketer magazine today announced the winners for the 2006 Ex Awards.

In just four years the Ex Awards have become the event industry’s greatest symbol of recognition. The only award program focused 100 percent on event marketing and judged entirely by brand-side marketers this year’s Ex Awards drew more than 500 entries from around the world the most ever.

The Ex winners as well as the Gold and Silver awards for each category were honored at the annual Ex Awards Gala on May 8 at the Adler Planetarium in Chicago. Hundreds of your colleagues for the industry’s hottest ticket were present as we celebrated the best event programs of the past year in more than 20 event marketing disciplines. The unstuffiest marketing awards program you’ve ever attended has become the year’s signature event for live marketing professionals. Dinner cocktails and a truly entertaining (and seriously brief) awards ceremony. And of course the sumptuous and ultra-hip Ex Afterparty followed.

The winners in each category:

Client Pierce President of Pierce Promotions & Events accepts the Grand Ex Award with  members of the Pierce and client Verizon teams.

Grand Ex Award
Campaign: FiOS Launch
Client: Verizon Communications
Agency: Pierce Promotions & Event Management

Best Mobile Marketing Program (Consumer)
Ex: Campaign: Clydesdales Across America
Client: Anheuser-Busch
Agency: The Spark Agency

Gold: Campaign: Scott Common Sense Tour
Client: Kimberly-Clark
Agency: GMR Marketing

Silver: Campaign: Crest Imagine Tour
Client: Procter & Gamble
Agency: Brand Connections

Best Mobile Marketing Program (B-to-B)
Ex: Campaign: Honeywell Express Demo Tour
Client: Honeywell
Agency: Aspen Marketing

Gold: Campaign: Network on Wheels Road Show
Client: Cisco
Agency: MAC Meetings & Events

Silver: Campaign: Honoring Lives Tour
Client: Batesville Casket Company
Agency: Mobility Resource Associates

Best Vehicle Design (18 Wheels)
Ex: Campaign: Fit Pit
Client: Levi Strauss Signature
Agency: emg³
Builder: Craftsmen Industries

Gold: Campaign: PlayStation Experience
Client: Sony Computer Entertainment America
Agency: Marketing Werks
Builder: Craftsmen Industries

Silver: Campaign: Beneficial Driver’s Seat
Client: Beneficial
Agency: Next Marketing
Builder: Featherlite

Best Vehicle Design (<18 Wheels)
Ex: Campaign: Tide CleanStart
Client: Procter & Gamble
Agency: Gigunda Group
Builder: Henniker Speed & Accessories

Gold: Campaign: DiGiorno Microwave Pizza Tour
Client: Kraft Foods
Agency: Hall Event Group
Builder: Turtle Transit

Silver: Campaign: Windows on Wheels
Client: Microsoft
Agency: Buzztone
Builder: Craftsmen Industries

Best Activation of a Sports Sponsorship
Ex: Campaign: Dew Action Sports Tour Activation
Client: Toyota
Agency: Maritz Interactions

Gold: Campaign: Game Changing Innovation
Client: Motorola
Agency: 141 Worldwide

Silver: Campaign: Mexican National Team Sponsorship
Client: Cingular Wireless
Agency: Relay Sponsorship & Event Marketing

Best Activation of an Entertainment Sponsorship
Ex: Campaign: The Music Lives Foundation
Client: Fidelity Investments
Agency: Arnold Worldwide

Gold: Campaign: Pontiac Solstice Early Order Program
Client: General Motors
Agency: Momentum

Silver: Campaign: Country Music Takes NY
Client: General Motors
Agency: Campbell-Ewald

Best Mall Event Program
Campaign: GapBody Bra Bar
Ex: Client: Gap
Agency: A Squared Group

Campaign: Red Chair Mall Program
Gold: Client: RadioShack
Agency: Arnold Worldwide

Silver: Campaign: You Look Fabulash
Client: Revlon
Agency: Zoom Media

Best Retailtainment Event
Ex: Campaign: Bistro Blends Campaign
Client: Sargento Foods
Agency: INNOVA Marketing

Gold: Campaign: Make Your Dog Famous Search
Client: Kraft Foods
Agency: Pierce Promotions & Event Management

Silver: Campaign: Star Wars: 48 Hours of the Force
Client: Lucasfilm
Agency: The Marketing Arm

Best Single-Venue/Market Event (Consumer)
Ex: Campaign: mSpot Times Square Experience
Client: Marriott
Agency: Momentum

Gold: Campaign: Cadillac Drive Summit
Client: General Motors
Agency: AMCI

Silver: Campaign: Beauty Block Party
Client: Sephora
Agency: LeadDog Marketing Group

Best Single-Venue/Market Event (B-to-B)
Ex: Campaign: BlackBerry 8700c Launch
Client: Research in Motion
Agency: The George P. Johnson Co.

Gold: Campaign: Worldwide Partner Conference
Client: Microsoft
Agency: Maverick Productions

Silver: Campaign: 20th Anniversary
Client: Quicken Loans
Agency: Star Trax Corporate Events

Best Multi-Venue Event (Consumer)
Ex: Campaign: FiOS Launch
Client: Verizon Communications
Agency: Pierce Promotions & Event Management

Gold: Campaign: Ambassador Program
Client: Gap
Agency: A Squared Group

Silver: Campaign: Step Ahead with Audi A3
Client: Audi of America
Agency: MVP Collaborative

Best Multi-Venue Event (B-to-B)
Ex: Campaign: Flight Club
Client: Diageo
Agency: U.S. Concepts

Gold: Campaign: Jetta Launch and Road Show
Client: Volkswagen of America
Agency: LaBov & Beyond

Silver: Campaign: Nseries Adventures
Client: Nokia
Agency: Jack Morton Worldwide

Best Proprietary Property (Consumer)
Ex: Campaign: Flash Concert Series
Client: Sony Pictures Digital
Agency: Ignition

Gold: Campaign: Winterfresh SnoCore Tour
Client: Wrigley Co.
Agency: GMR Marketing

Silver: Campaign: Women’s Marathon
Client: Nike
Agency: On Board Entertainment

Best P.R.-Generating Event
Ex: Campaign: Operation Altitude
Client: DaimlerChrysler
Agency: Clear!Blue

Gold: Campaign: Dare to Go to the Dark Side
Client: Masterfoods USA
Agency: Eventage

Silver: Campaign: Howard Stern Nation
Client: Yahoo! Inc.
Agency: EPMthree

Best B-to-B Hospitality Event Element
Ex: Campaign: After Hours at ConAg/ConExpo
Client: Volvo Construction Equipment
Agency: MC²

Gold: Campaign: International Diamond Club
Client: International Truck and Engine
Agency: Legacy Marketing Partners

Silver: Campaign: President’s Club Hawaii
Client: Washington Mutual
Agency: Extraordinary Events

Best Integrated Trade Show Campaign
Ex: Campaign: SHRM Conference
Client: Monster.com
Agency: Octagon

Gold: Campaign: The Patient Journey
Client: Siemens
Agency: Live Marketing

Silver: Campaign: AMD at NAB
Client: Advanced Micro Devices
Agency: MC²

Best Trade Show Exhibit/B-to-B Environment
Ex: Campaign: Xbox 360 at E3
Client: Microsoft Xbox
Agency: Purepartner by Design
Fabrication: The Taylor Group

Gold: Campaign: Expo 2005
Client: Canon
Agency: MJM
Fabrication: MC²

Silver: Campaign: The Napster Garage
Client: Napster
Agency: Grand Central Marketing
Fabrication: Event Central

Best Consumer Environment/Exhibit
Ex: Campaign: House of Dew
Client: Pepsi-Cola Co.
Agency: Vivid Marketing

Gold: Campaign: Wild Kingdom
Client: Mutual of Omaha
Agency: Aspen Marketing Services

Silver: Campaign: DC15 Launch
Client: Dyson
Agency: EventQuest

Best Press Event (B-to-B/Trade Press)
Ex: Campaign: Men’s Expert Media Launch
Client: L’Oreal
Agency: Vok Dams

Gold: Campaign: Charger Reveal
Client: DaimlerChrysler
Agency: Clear!Blue

Silver: Campaign: NASDAQ "Virtual Opening Bell" Ceremony
Client: Cisco Systems
Agency: In-House

Best Press Event (Consumer/Mass Media)
Ex: Campaign: Lost Season 1 DVD Release
Client: Buena Vista Home Entertainment
Agency: Paradigm Shift Worldwide

Gold: Campaign: Rolling Stones World Tour Launch
Client: Ameriquest
Agency: Event Resources

Silver: Campaign: Global Road Show
Client: Samsung
Agency: EventQuest

Best Production of an Event (Consumer)
Ex: Campaign: AutoShow in Motion
Client: General Motors
Agency: Event Solutions International

Gold: Campaign: Champions Week
Client: NASCAR
Agency: Synergy Sports

Silver: Campaign: Music Village
Client: Coca-Cola Israel
Agency: The Promarket Group

Best Production of an Event (B-to-B)
Ex: Campaign: Open World
Client: Oracle
Agency: InVision Communications

Gold: Campaign: National Sales Event
Client: Sanofi-Aventis
Agency: Publicis Events

Silver: Campaign: World Sales Conference and Expo
Client: Mack Trucks
Agency: MICE North America