Event Marketing Institute and OgilvyAction Release AgencySelect 2013
The Event Marketing Institute and OgilvyAction today unveiled AgencySelect 2013, the first research study ever fielded to examine and improve the RFP process.
AgencySelect 2013 dives into RFP benchmarks never before measured, including:
THE PROCESS. A deep dive into how event RFPs are created, fielded and to whom.
THE SELECTION. Inside the event RFP selection process; what event departments look for in potential agency partners, what they value most in an agency partner and how RFPs are broken down.
PERFORMANCE IMPROVEMENT. Learn from responding event marketers what makes a successful RFP process and what doesn’t, how you can issue stronger RFPs and match the right event agency to the right brand.
AND MORE. The Event Marketing Institute is making the report’s executive summary available for free to the industry. Click HERE