VAN WAGNER
+ Core Competencies
Core 1: Sponsorship activation
Core 2: Designing and executing multi-dimensional programs
Core 3: College-campus marketing
WE SAY: With a mix of outdoor media assets at its disposal, VW mixes in-the-air and on-the-ground extremely well. Add some sweet tech skillz and it's a mix that we are diggin'. Great example: The sponsorship activation for MetLife used the usual mix of media, but also leveraged an on-site experiential zone in which all visitors received barcoded Countdown Cards that triggered engagement throughout the space, as well as online. We likey.
Website: vanwagner.com
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+ Event Marketer Gallery
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MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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