
WE SAY: No other company on the It List plays as well in both the brand and agency sandboxes. It's been a helluva ride for the family-owned (oh Dino Marks, you're rockin') exhibit and event agency, well-known for its killer direct-to-brand (Intel, BlackBerry, Genentech) Ex-winning trade show exhibits and its always tiptop direct-to-agency (Marketing Arm, Mosaic, emg3, GMR) event builds. The now-integrated acquisition of Globacore Technologies is creating quite the digital add-on menu, while a new Silicon Valley office is hummin'.
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The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Inside Panasonic’s 3D Winter Olympics Experience
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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