It’s a happy new year at Switch, with a new director of I.P. to convert ideas into new product, service and brand offerings. It also introduced SMRT, Switch Mobile Reporting Tool, to measure, track, analyze and manage programs via laptops, tablets and smartphones. And it added programmers and digital producers. On New Year’s Eve it turned the Times Square LED billboard into the world’s largest Facebook page for Budweiser. The revelers liked it, and we do, too!