
WE SAY: They say: "Other agencies may focus on maximizing awareness. We take a more analytical approach to deliver sponsorship effi ciency." We say: The agency focuses entirely on sports activations and entertainment programs, and it has the staff resumes and workload to strut. Sure, the Olympic USTA programs were big and bold but we're zeroing in on the cooler, off the beaten path work, like the Sony Ericsson Open activation for Lindt chocolate.
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