SPORTSMARK MANAGEMENT GROUP
+ Core Competencies
Core 1: Sponsorship hospitality
Core 2: Sponsorship activation/execution
Core 3: Sports marketing
SportsMark's new partnership with FIFA and MATCH Hospitality makes it the exclusive agent of MATCH in the U.S. for the 2010 FIFA World Cup South Africa. Offices in Johannesburg and London will service FIFA and 2012 Olympic Summer Games. Also expanded: IT, creative services and strategic consulting departments.
Replace costly A-list athlete appearances with coaches who can discuss game-winning strategies or tips for improving your golf swing
Website: sportsmark.com
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+ Event Marketer Gallery
AstraZeneca's holographic, spinning lung
AstraZeneca created a full, spinning hologram of a lung at healthcare tradeshows and conferences to promote its new asthma medication Symbicort in 2005. (Technology by Ark Media, San Francisco.)
Ex Award Winners Announced
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Coke's Olympic Pavilion
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Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
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