SOHO EXPERIENTIAL
+ Core Competencies
Core 1: Nightlife marketing
Core 2: Influencer marketing
Core 3: Buzz-word-of-mouth programs
WE SAY: Has remained steady for years, behind the scenes and between the lines. With nightlife and youth as a specialty, SoHo gets into some of the best bars, clubs and restaurants. It also has the secret sauce to create consumer evangelists and effusive brand ambassadors for clients and the experiences it provides for them. Partnering with a social media and digital technology company helps the agency create more integrated programs, like The Heart of Cognac Experience and others.
Website: sohoexp.com
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+ Event Marketer Gallery
Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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