RALLY MARKETING GROUP
+ Core Competencies
Core 1: National promotion planning and strategy
Core 2: Sampling
Core 3: Influencer marketing
WE SAY: Rally says it gets brands closer to people in ways that make those people want to enter into long-term transactional relationships. Locally relevant live and digital experiences let people "date" brands instead of having to hop in bed with them right out of the gate (Rally's words). A causemarketing program for Outback resulted in a million dollar donation to Operation Homefront, which assists the military, and increased sales.
Website: rallygroup.com
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+ Event Marketer Gallery
Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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