PIERCE
WE SAY: Remains closely tethered to retail stores. In an interesting mix of account-specific activation, b-to-b road shows and straight up moxie, the P&G beauty and grooming road show showcased in-store merchandising options at 25 retail headquarters. The Kraft Hunger Bowl activated in San Francisco with sampling and hunger cause awareness. The full integration of smartfusion gave elevated digital capabilities and global reach (the agency opened a Moscow office and a satellite office in London).
Website: piercepromotions.com
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Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
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Winter Olympics: Panasonic in 3D
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Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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